Why Lifestyle is Critical to Branding

Why Lifestyle is Critical to Branding

Mar 27

Branding is the consistent, unique means by which you communicate your company’s message. We’d like to layer in an additional concept which is equally important with regard to the establishment of your business brand, big or small – lifestyle. When your branding strategy accounts for the lifestyle of your average customer, we believe you are poised to take the strength of your message to...

A Fields Guide to Brand Advocates [INFOGRAPHIC]

A Fields Guide to Brand Advocates [INFOGRAPHIC]

Mar 27

Brand advocates aren’t shy. They have strong opinions about products and where to buy them. Brand advocates are 70% more likely to be seen as a good source of information by people around them. In turn, their friends and followers make purchase decisions based on their recommendations. Brand advocates are 50% more likely to share out their brand preferences to their social media profiles that...

The Power of Google+ for Businesses [INFOGRAPHIC]

The Power of Google+ for Businesses [INFOGRAPHIC]

Mar 15

We wanted to share out this infographic that  Chris Brogan  shared last week on various marketing tips to enhance your Google+ Page for business. Google+ might help you take your business goals to the next level.  Don’t forget to add our JSP Google+ Page to your...

How does training and learning impact your bottom line?

How does training and learning impact your bottom line?

Feb 09

LSA Global released  10 training best practices that help impact your bottom line. 1. Strategy-driven All training and development programs should cascade down from the organization’s overall strategic goals. No programs are developed or implemented unless they produce results that are identified as critical to the business. There should be explicit alignment between learning objectives and...

Adapt, Change or Die

Adapt, Change or Die

Jan 31

We recently had the opportunity to hear Jeffrey Hayzlett speak at a LinkedOC event. Jeffrey is the author of the best selling business book The Mirror Test, former Fortune 100 C-Suite Executive and a leading business and marketing expert. Jeffrey has made multiple media appearances on Fox Business, MSNBC’s Your Business and NBC’s Celebrity Apprentice with Donald Trump. Hayzlett was...

Sally Hogshead featured on Behind the Brand Part 2

Sally Hogshead featured on Behind the Brand Part 2

Jan 27

Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation, was interviewed in a recent episode of Behind the Brand, produced by JSP Creative in association with Bryan Elliott. This is part 2 of the interview. Share your comments below!

Sally Hogshead featured on Behind The Brand

Sally Hogshead featured on Behind The Brand

Jan 05

Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation, was interviewed in a recent episode of Behind the Brand, hosted by Bryan Elliott. In this full interview, Sally talks about how to build trust and how to create meaningful relationships with clients using the seven triggers mentioned in her book. Behind the Brand is produced in association with JSP Creative. The...

7 Triggers of Fascination

7 Triggers of Fascination

Nov 23

  Sally Hogshead, author of Fascinate spoke at a recent LinkedOC event and spoke about the seven triggers that fascinate. These seven triggers are what motivates people to become fascinated about almost anything, whether it be in their personal or career lives.   Here is Sally’s System of 7 triggers: Power – people who take command Passion – people who attract with...